Intel used the first day of the Spring IDF in Beijing to show off its Moorestown integrated processor, which is expected to replace the current Atom CPU and chipset later this year or early 2010. The company also introduced two new Z-series Atom processors.

It was the first time that a Moorestown chip was shown live to the public. What makes this processor special is the fact that it integrates graphics and all other chipset components on-die, which will make it substantially smaller and apparently less power hungry than today’s Atom generation.

Moorestown is promised to run at ten times less idle power than the current Atom platform. Intel declined to reveal how much power the chip will actually consume and, at least for us, it is difficult to estimate that number. Today’s Atom relies on a 45 nm processor as well as an older chipset design, based on an updated i915 version, which is called System Controller Hub (SCH) as part of the Atom platform. The SCH is manufactured in 130 nm and simply too power hungry and too large to be used in small mobile devices such as smartphones.

Moorestown is expected to become Intel’s second serious attempt to make an impact in the cellphone market – the first was the Xscale processor, a technology which was acquired by Marvell in 2006. However, this time, the CPU seems to be much more focused and could turn into an interesting competitor to ARM processors

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