JitNik's Tech World

Tata Teleservices strengthened their alliance with Japanese telecom major NTT DoCoMo by launching their GSM Service in Karnataka. Prior to this Tata DoCoMo launched their GSM services in Tamilnadu, Orissa and Kerala. Their much awaited GSM Mobile service has been now rolled out in Karnataka and AndhraPradesh as well. The Prepaid Starter Pack comes for Rs.49 in both circle with Life time validity. They have also introduced their post-paid plans in detail so that users can choose according to their usage. So apparently they are entering the competitive market full of biggies in GSM services like Vodafone, Airtel and others. The Japanese telecom major had acquired 26 per cent in TTSL, Tata group’s unlisted telecom company, for around $2.7 billion in November last year.

The name for new brand will incorporate brand names of both Tata and NTT DoCoMo. Tata DoCoMo announced the introduction of the pay-as-you-use advantage for many of its Value-added Services, including all its voice portals, 24-hour music, cricket commentary and voice chat. The company is offering per second billing to prepaid customers at a rate of 1 paisa per second for all phone calls across India. Other commercial operations have now begun in Karnataka and Andhra Pradesh. The GSM service in Karnataka will have and extensive coverage of 472 towns and 2,642 villages apart from the highways, railway lines, airports and places of tourist interests. The joint venture plans to conquer more circles and become a pan-India player in a battlefield-like GSM arena. They had made a promise that this would bring to the country products and services that will redefine the telecom experience. In a market that is cluttered with many operators that throw up confusing options, they will try to offer simplicity to consumers by being the country’s most transparent, innovative and liberating telecom brand. They target have targetted the South Indian Circles going live first. This will be followed by areas in East, West and Northern region.